5 Groundbreaking Ways To Use Twitter To Escalate Your Business

by Karan Goel

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More and more companies are using Twitter for business – to research market, do brand advocacy and reputation management and provide selected highlights from a conference or event. Twitter can extend their brand in order to generate new opportunities.

But to make innovative use of Twitter in a business environment here are 5 tips.

1. Build Credibility By Sharing Expertise

If you hold free workshops, seminars or web meetings; let people know that it’s starting soon, how to participate and join in by tweeting about it. You can also link to your presentations and videos. Twitter can help direct people’s attention to your events.

Offer solutions to those who are struggling with something in your field of expertise. Share your ideas internally in a very efficient manner and broadcast links and headlines that can drive traffic to your website.

2. Highlight What’s Special

Twitter allows you to share the latest news and events related to your business in 140 characters. Set up a Twitter feed for the specific purpose of notifying customers when new products come in. You can use this free platform to inform event participants and highlight what’s special. Sharing valuable information and useful tips helps you build a strong web presence and gain visibility on the Internet.

3. Communicate With Employees

Twitter is a great collaboration tool, which can be successfully used to save time and money. Forget about sending endless emails and calls – you can rather release short tweets to your team members describing what you have to say. Share what you’re doing so people learn about the type of work you do.

4. Run Exclusive Deals & Promotions

Offer incentives to those who follow you on Twitter. You can give them free coupons, discounts, package deals and samples. Twitter is a great way to create interest and secure attendees.

Social networking is excellent for those who want to promote products, services and ideas directly to a target audience. Twitter marketing is a task that involves two-way audience engagement.

5. Organize A Local Tweetup

Twitter can help you organize meetups. All you have to do is to send a message announcing the time and place of the meeting. It’s an informal and effective way of planning a meeting. You can get in touch with vendors, suppliers and other people with whom you can form partnerships.

Oh! And if you Tweet, please follow me here.

Do you use Twitter for your business? Have you any Twitter tips to effectively reach out to your customers and business partners? Share them in the comments.